An Editor's View:
Why Manuscripts Are Rejected
by Sharon Good
Copyright 2001-2008 Sharon Good.
All rights reserved in all media.
The content of this article may be forwarded in full without special permission provided it is used for not-for-profit purposes and full attribution and copyright notice are given. For all other purposes, contact Beth Mende Conny Beth@WriteDirections.com.
Submitting manuscripts to publishers is a courageous act. It can also be a frustrating and perplexing one. When you've spent months or years of your life writing a book that you take great pride in, it's hard to understand why editors don't see the value in it that you, your colleagues, and friends do.
Let me share then some of the insights I've gained as a publisher-editor, so you might
take your rejections a little less personally and target your submissions more successfully.
Inappropriate subject matter for that publisher
If a publisher does not publish in your genre, you're barking up the wrong tree. Don't
submit your romance novel to a publisher of nonfiction, or your self-help book to a
publisher of textbooks. It's a waste of the editor's time ... and yours.
Carefully read the listings in Writer's Market. Browse the bookstore for books
similar to yours and the publishers that produce them. Then call and get the name of the
editor most appropriate for your book.
Manuscript sent without a query or agent
Editors are busy people who work in crowded offices. Be respectful of their time and
courteous enough to send a query or proposal first (after verifying that they handle
your subject), rather than forcing them to wade through stacks of paper.
Further, many editors, particularly those in larger publishing houses, rely on
agents to screen material for them and make appropriate submissions. Submissions that
arrive "unagented" are almost always returned unread. Others usually end up at the
bottom of the "slush pile" and wait several months to be read—if they're
read at all.
Weak book proposal
Writing a proposal can be as hard as writing the book itself. You must make a good case
for why your book should be published. Don't take it for granted that the editor already
knows the market and competition for your book. Do the research. Consult one or more of
the available books that provide guidance and models for writing proposals. Here are two
in particular that are worth consulting:
Good topic, poor writing
Even if you've chosen a marketable topic, if your proposal or manuscript needs to be
substantially rewritten, it's generally not worth an editor's time and effort. Work on
your writing skills or hire a ghostwriter. Get feedback and work with a freelance
editor to whip your manuscript in shape before you submit it. A poorly written piece
rarely gets a second chance.
Saturated market
While it's true that a hot topic will spawn a deluge of books, many publishers,
particularly small ones, are looking for books that are unique and will have staying power.
If you have an idea for a book in a popular category, be sure your book offers a fresh
approach.
Market too small
While it's good to target a specific niche, if the niche is too small, it's not worth a
major publisher's time or money. The chances of making a profit are too slim. If you can't
broaden the scope of your book, seek out a small press that caters to that niche or a
regional audience, or consider self-publishing.
Topic or approach too personal
I can't tell you how many times I've been approached by someone who knows someone with a
"really interesting life." While that may be true, interesting lives don't sell books
unless they have a hook on which to hang the publisher's marketing and publicity efforts.
Book not to an editor's taste
Unfortunately, there's not much you can do about this, but that doesn't mean your book
is undeserving of publication. If you feel it is well-written and marketable, keep
sending it out until you find the right match. Literary history is full of stories of
authors who submitted their proposals and manuscripts dozens of times before they hit.
Too much advertising and marketing required
In the past, large publishers produced numerous titles, depending on their bestsellers
to"carry" their other, more "moderate" sellers. While that's still true to some degree,
large publishers today are cutting their lists down while looking for books with a strong
market and promotable authors. (Ditto for many of the small presses.) What does that
mean for you? That you should expect to contribute to the marketing effort. Further,
you should make your willingness to help—and your promotional ideas—known in your proposal.
I hope you'll use these observations to your advantage and find yourself signing a
publishing contract in the near future!
Sharon Good is a writer-editor and co-owner of
Excalibur Publishing Inc., a small press in New York City, as well as a publishing
consultant and personal coach for writers. She can be contacted at ExcaliburPublishing@compuserve.com
Copyright 2001-2008 Sharon Good.
All rights reserved in all media.
The content of this article may be forwarded in full without special permission provided it is used for not-for-profit purposes and full attribution and copyright notice are given. For all other purposes, contact Beth Mende Conny Beth@WriteDirections.com.
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